百度是如何判断一个网页和网站布局的关键词是相关的
最近听到几位朋友在讨论:百度是如何判断一个网页和网站布局的关键词是相关的,下面是我根据他们的交流总结的一部分,有兴趣的朋友看完之后也可以发表下自己的建议和评论。关于百度是怎么判断一个网页和关键词相关的这个问题,相信不少的朋友第一反应想到的是网站的文字、链接、图片、视频等这几个常见的因素,那到底哪个因素是重要的呢?
文字—它是判断网页和关键词最明显的因素,因为一个网页的标题、关键词、描述等都是通过文字表达的,所以说文字是判断这两者相关最明显的因素。对于图片,大家都知道百度有一个百度识图,所以图片也是判断网页和关键词是否相关的因素之一。
网站首页到底算不算一个页面呢?
我们平时常常犯的一个误区是内页才是一个页面,从而忽视了首页同样也是一个页面的问题。百度是按照文字和图片来判定一个网页和这个关键词相关的,大家都可以看看自己的网站,文字和图片有多少?首页上的文字有多少信息可以让百度去读取去判定?
首页我们看到是有很多文章链接的,常常我们的文章标题或者链接中都会带有关键词,当新的文章更新时,那原来的链接又变动了,被其他的文章给排挤下去,那这样百度怎么能抓取到关键词的信息?
有朋友说固定一个模板不动,这样就可以一直显示那些关键词的信息,其实大家在做网站的时候,首页使用一些h1、h2、strong标签,然后在首页上布局好关键词的相关词,我们把这些相关词都找出来,放在首页以文字或者图片的形式表现出来,那这样百度也能更好的去判断网站页面的主题和关键词是否相关了。
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