SEO笔记:构建URL的15个SEO最佳实践

By: Rand Fishkin

原文链接:https://moz.com/blog/15-seo-best-practices-for-structuring-urls

 

#1: Whenever possible, use a single domain & subdomain

1.尽量使用简单的域名/二级域名

  二级域名,子文件夹,301跳转的对比:Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday

 

#2: The more readable by human beings, the better

2.可读性越佳越好

  比较:https://moz.com/blog/15-seo-best-practices-for-structuring-urls

       https://moz.com/blog/110001.php

 

#3: Keywords in URLs: still a good thing

3.关键字体现在URL中

 

#4: Multiple URLs serving the same content? Canonicalize ‘em!

4.多个页面提供相同的内容?规范化他们!(有点难理解)

 

#5: Exclude dynamic parameters when possible

5.尽量排除动态参数(个人理解和第二点类似)

 

#6: Shorter > longer

6.短链接更可读。

 

 

#7: Match URLs to titles most of the time (when it makes sense)

7.URL和页面的title标签尽量保持一致。

 

#8: Including stop words isn‘t necessary

8.连接字符( stop words (and, or, but, of, the, a, etc.))不是必须的

 

#9: Remove/control for unwieldy punctuation characters

9.移除/控制难处理(不安全)的标点符号

 

ClassificationIncluded charactersEncoding required?
Safe characters Alphanumerics [0-9a-zA-Z], special characters $-_.+!*‘(), and reserved characters used for their reserved purposes (e.g., question mark used to denote a query string) NO
ASCII Control characters Includes the ISO-8859-1 (ISO-Latin) character ranges 00-1F hex (0-31 decimal) and 7F (127 decimal.) YES
Non-ASCII characters Includes the entire “top half” of the ISO-Latin set 80-FF hex (128-255 decimal.) YES
Reserved characters $ & + , / : ; = ? @ (not including blank space) YES*
Unsafe characters Includes the blank/empty space and " < > # % { } | \ ^ ~ [ ] ` YES

* Note: Reserved characters only need encoding when not used for their defined, reserved purposes.

表格数据来自于:https://perishablepress.com/stop-using-unsafe-characters-in-urls/

 

#10: Limit redirection hops to two or fewer

10.减少重定向跳转

  如果客户端请求A,实际重定向B,或者再次重定向C,客户端可以得到C,但是搜索引擎不会记录C页面的排名

 

#11: Fewer folders is generally better

11.减少子文件

 

#12: Avoid hashes in URLs that create separate/unique content

12:尽量避免使用URL #创建单独的url /独特的内容

  #常用于追踪参数 e.g. someone.com/first-page#src=weibo

  也有例外,见原文链接

 

#13: Be wary of case sensitivity

13.注意大小写

  URL是区分大小写的,尽量小写。

技术分享

 

#14: Hyphens and underscores are preferred word separators

14.破折号和下划线是首选词分隔符

  很久以前,搜索引擎只把破折号作为分隔符,现在已攻克,破折号和下划线都是首选分隔符

 

#15: Keyword stuffing and repetition are pointless and make your site look spammy

重复的关键字并不会提高Page Ranking.

 

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